Growing a Business at Extreme Personal Cost
Lucy Murphy, the founder of Four Paths Digital, has developed a loyal clientele for her digital marketing services, mainly among startups and nonprofits. Her agency offers a comprehensive range of services, including social media management, content creation, website development, email marketing, and customer management systems.
Lucy’s hands-on approach, attention to detail, and dedication to excellence has built her a dedicated client base, but it was coming at a cost. First, Lucy wasn’t able to devote the time she needed to finding new clients and building lasting professional relationships. “I was super busy working in the business,” said Lucy, “and realized I needed to spend more time working on the business.” And on the personal side, she was working eleven-hour days, with the company swallowing up family time and what was passing for vacation. Four Paths Digital’s growth risked stalling, and Lucy risked burnout.
Lucy discovered Quickly Hire through our collaboration with Pathfinder SEO. At that time, she was looking to expand her service offerings, but she simply lacked the bandwidth to do so. She reached out to us looking for a new solution to these challenges.
Lucy Murphy
Founder of Four Paths Digital
Digital Agency focused on mission-driven organizations, including startups and nonprofits
United States
Partnering with Quickly Hire
We wanted to pair Lucy with just the right professional. Our team of specialists talked with Lucy about her needs, then arranged a meeting with Allison Meredith, a freelance copywriting specialist with 7 years’ experience.
After talking with Lucy and reviewing our pool of talent, Allison’s profile quickly rose to the top. She obviously has the technical writing skills needed to thrive in a business dedicated to digital marketing, but she also has excellent organizational and project management skills.
Allison’s rich mix of skills with writing and project management gave her the ability to quickly get up to speed with Lucy’s work. The onboarding process was streamlined and fast, and Lucy gained a valuable colleague who could alleviate some of the daily pressure she was under.
Allison
Quickly Hire Pro Copywriter
BA and MA in Organizational Management (with a concentration in Project Management)
Certifications in SEO and Digital Marketing
An outgoing personallity that could thrive both face-to-face and doing independent work
The Results
Allison continues to work remotely with Lucy, handling many day-to-day tasks. Using project management and team coordination software allows them to easily coordinate their work. With Allison’s support, Lucy has been able to achieve her two critical goals. She was able to find the work-life balance she was seeking; but she was able to do that while simultaneously freeing up more time to develop her business, setting Four Paths Digital up for a more sustainable and successful future.
“Without Quickly Hire’s support, finding the space to focus on business development amidst daily tasks would have been challenging. I am happy to have their assistance, which has fostered my company’s growth.” – Lucy